Your online profile is the new age business card.
With the rise of social media and networking sites, individuals and companies are relying more and more on websites like LinkedIn, Facebook, and Twitter, to connect with other businesses and customers.
Your business headshot and online profile will often be the first impression that others will have ofyou and your company. It is now more critical than ever that the image you portray reflects your brand, and creates a powerful and lasting first impression.
Avoid drinking alcohol or smoking, and drink plenty of water for a few days and on the day of your headshot. This will make your skin very hydrated to fill in lines and wrinkles, under eye circles, and give you a healthy glow. Get plenty of sleep the night before your photo so you're rested and ready to go. A new haircut also looks its best after at least a week.
Clothing with tight grids or a small herringbone pattern can have a moiré pattern effect on camera, so stay away from grid-like patterns. Thin stripes are okay. Just don’t choose something with too low of a neckline: no cleavage. No turtlenecks. They tend to make people look like they have no neck at all in photos. For jewelry, something small, classic, and not very reflective or flashy. Earrings shouldn’t dangle more than an inch from your earlobe.
If you do your makeup yourself, do your makeup how you usually wear it for an average day, or possibly a nice dinner. Do not wear heavy makeup; a close headshot will show clumps of mascara or dark lipstick. Choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones. Avoid caking on heavy foundation, or wearing shiny eye shadows or lip gloss: too much shine is distracting on camera. #343project